Getting to Know You
Values, Goals, Aspirations, Market Research
During this very first stage, research and defining the problem are key. The key steps in this part of the process include discovering what the brand stands for, goals of the company and what makes this brand or product stand out from your competition. Although design work hasn't begun quite yet, this step lays the foundation for a strong brand story.
Setting the Mood
Mood Boards, Buzz Words
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. Feel free to drag and drop me anywhere you like on your page. I’m a great place for you to tell a story and let your users know a little more about you.