Bright Cellars Brand Refresh

Art & Creative Direction, Brand Mark, Typeface and Color, Packaging, Web Design

In collaboration with Hello Heco located in Chicago, I was brought in to adapt a logo as well as illustrations and collateral pieces for a boutique hotel located in Fargo, North Dakota. The chosen direction was inspired by patterns in the landscape and fields as well as grain as a source of prosperity in the heritage
of Fargo.